Fun With Marketing (don’t read this, Mom)
Published June 12th, 2008 in A day in the lifeAs some of you know, I work in the immensely gratifying profession of online ad sales. (I like to say that I ruin the Internet for everyone else.) Sometimes this allows me to flex my creative muscles in fun and unusual ways, such as earlier today, when we were putting together a proposal for a brand of feminine hygene products. You know, one that deals with a woman’s, um… “special time.” We’re going to propose that they setup a profile on one of these newfangled social networks that we represent, but my co-workers and I were having difficulty figuring out how to thematically execute the profile. This may or may not be because we have penises. In any case, we were struggling, specifically with what to call the message board, when I was struck with what I like to call, “fucking genius.” I looked up at my co-workers, and said…
“What about ‘The Commiseration Hole’?” Then I laughed at my own joke.
Thank you, thank you. Enjoy the rest of your day.
I’m all for targeted social marketing, but - wow. The fact that Tampax or OB may now have an account on Friendster or Facebook is just weird in the first place to me. But anybody that lists “Kotex with Wings” as one of their friends - and it turns out to be the REAL Kotex with Wings and not some smartass’ attempt at a witty profile name… geez. You guys REALLY need to come up with a good name or you are going to embarrass the hell out of some 14 year old that thinks she is just signing up for some coupons or free samples.